Interview with drummer Dave Preissel from Pure Inc. (April 11th 2006)

Hi, first off I just want to congratulate you on your new album “A New Day's Dawn”. To new fans could your please fill us in on the history behind it all?
Dave - Thanks for your words! Hi I am Dave and I am hitting the drums in Pure Inc. I’ve joined the band 5 years ago when we were still known as Pure Yeast. Exactly two years ago when we’ve signed our first record deal with AFM records we’ve also decided to change our band name because a new era has just started for us all. Also we’ve found ourselves in our style of music and didn’t change the line up since. As the record deal back then stood for a new beginning so does “A New Day’s Dawn”. It represents the band and music the way we’re feeling confident with – and this has been different with our first album “Pure Inc.” Our debut album was some sort of a best of Album of 10 years Pure Yeast where many songs have been written by old members. And this is different now…  

The album was released in the middle of March, how has the reaction from the media and fans been so far?
Dave - We’ve been surprised how many people loved our new album. Of course we’ve expected a lot because we’ve put so much energy into it - but also “critical” Metal Magazines wrote nicely about the new album which actually surprised us in the end. For the fans it might have been a little harder to accept the new album because it represented “the new” pure inc. But for those who stopped being a fan, new fans joined. Anyway, we’ve almost made it to reach the top ten of various Metal Magazine’s soundcheck where mostly 50 Bands were being reviewed. And that’s indeed a nice feedback for us all and keeps us motivated.

If you should suggest one single song to understand the full Pure Inc. musical potential, which title would you choose and why?
Dave - I’d suggest you to give the song “Burst” a try. It shows a lot of faces of Pure Inc: The song starts off slowly and becomes heavier in the refrain, followed by an atmospheric middle-part. It’s a very dynamic song and especially great to play live. But the song’s definitely special and therefore sticks out on top of the others.

I know artists don¹t like to put a label on their music - but a spaceship from outer space has just landed in your backyard, and is demanding an answer - so how would you describe your music to an alien from another galaxy?
Dave - First I’d ask the fairy aliens to grant me 3 wishes and afterwards they should take me for a ride in their spaceship. Probably their technology is much more advanced and sophisticated than ours, therefore I couldn’t even play our CD in their spaceship and I am sure they don’t want me the drummer to sing our songs. But then again I got my MP3 Player with me (with all Songs being downloaded legally) and I could give them a little preview: Since people need some sort of labeling for being able to imagine into what direction a band’s music is going. I mostly tell them that we’re playing Rock. When their brain cells processed the information I will continue with additional input which goes like this: “We’re playing Rock music…….. with modern and alternative influences.” I hope aliens would understand the meaning of “alternative” at all…

If your music was an emotion, which one would it be?
Dave - Nice question! Without doubt it would be passion!
Passion describes a lot of other feelings and probably meets the incrediants of our music best. Passion is also the reason why we are playing music and what keeps us moving forward. And what emotion raises in you when you listen to our music?

Who and what inspires you when you write a song? Walk us through the creation of a song?
Dave - Most of the ideas are coming from Aliens… err… Gianni (vocals) and Sandro (guitars). They’re coming up with an idea which they share in rehearsals. Afterwards Gentman (Bass) and I are adding our rhythm part to it. In the end it’s the entire band creating a song out of a small seed of idea. We are recording all of our ideas onto Mini Disc to keep track on our procedures. Sometimes songs change completely from the basic idea to the final outcome and sometimes we have an idea which we’re stuck with – and then suddenly someone else comes up with another idea to finalize the song. It’s always a matter of inspiration I think… speaking about inspiration it’s hard to tell what inspires us to write songs. I am sure bands we’re listening to have a slight influence and then again we need the time to work things out. Inspiration comes and goes… 

Which subjects do your lyrics refer to, and who writes them? And what inspires you when you write your lyrics?
Dave - Our singer Gianni writes all the Lyrics. He mostly writes about daily happenings, things which surround us, love, hate and war. Also he states personal experiences or messages in his writing.

Who has produced and mixed the album? Are you pleased with the result?
Dave - Tommy Vetterli (Coroner, Kreator) has produced and mixed the album again. Speaking about producing it might be important for you to know that he actually didn’t produce the album or the songs. He just gave us some advices and certain ideas for a few songs, but the songs have all been written by the band. We’ve entered the studio with a finished product/preproduction.
We have made some great experiences working together with Tommy that’s why we’ve decided to work with him again. In the end we would make things differently – unfortunately we had a very very strict scheduling which didn’t allow us to work on the mix for too long. We definitely needed more time to finalize “A New Day’s Dawn” – but it’s something we’ve learned from and which will be made another way next time. Also it’s good to be critical, otherwise you won’t find motivation to do another killer album. You should stop making music if you think that you’ve just created THE PERFECT album, because it simply doesn’t exist. Maybe fans think of perfect albums, but you as a musician should always stay down the floor thinking about how you could make things better next time. But don’t get me wrong, of course you can be proud of your work and the album – we’re proud on “A New Day’s Dawn” too and the small mistakes on the album probably add to the feeling and fans might not even hear them…

Who has done the artwork? And how important do you feel it is to have a great cover?
Dave - We’ve worked with the same artist Pascal Brun again. But this time under different circumstances: We’ve created the artwork together with pascal only and AFM had just the final word saying “yes or no”. On the first album’s artwork our record label worked together with Pascal and us - but since it’s been the biggest weakness of our first album and also reviews dissed our cover, we wanted things to do on our own this time. By this I don’t want to flame our record label or to spread bad words about them.. but we all know the first album did not really have a killer cover.
We are more than happy with the artwork for “A New Day’s Dawn”: Imagine 4 different musicians in a band having 4 different opinions about something.. sometimes this can be a real pain in the neck having arguments all the time. Funnily we’ve all agreed on the new artwork when we’ve seen it the first time, so it must have been “it”! Besides the music the artwork is the most important thing to sell a record or to convince not-yet-fans. It works like with the bees and the flowers: The more beautiful the flower is the more attention it gets, hehe.

Do you have any touring plans for 2006?
Dave - Various concerts and open airs are being planned and have just yet to be confirmed. Unfortunately we couldn’t manage to get on a major tour right after the release. Now we’re checking opportunities to do a tour after the summer or at the end of the year. Nevertheless we will play a couple of gigs in May in Germany and Holland. It will be showcases gigs together with Traceelords. We will post the dates as soon as they are confirmed on

Let’s speculate – you have been granted a free slot on a tour of your own choice – who would be your ideal touring partners?
Dave - Let me guess, the aliens finally have granted us a wish? :-)
Audioslave would probably fit the most – musically seen it might even fit too nicely. Since we are a flexible band in music we would also fit to bands such as Nickelback or Alterbridge. It definitely should be a band which attracts a lot of people every night. It would be cool to tour with the red hot chilli peppers as well – do you have any offers? :-)

The internet is a very important source for many metal fans – how do you use the internet and how important is it for you and other bands?
Dave - We are living in the 21th century and the internet is a big part of it. The internet gives everyone a voice and let’s you exchange information almost in real time. Of course this media has become a very important platform for bands nowadays: People say, Bands which do not have a website or email addresses do not exist! It’s a hard saying, but it has truth in it. If you would like to know more about a band, you check the internet – if you want to prelisten music of a band, you check the internet – if you want to contact the band, you check the internet – if you’re looking for fans who share your passion, you checking the internet.. and so on. Therefore it has also become for us a very important media. We try to be an active part of the internet by posting news on our website or by using the myspace community.

And how do you feel about the metal scene in general at the moment?
Dave - Since Metal and rock is more and more getting into the charts and on TV, it also receives a bigger acceptance. Probably a lot of metal fans hate the fact that their “underground” band is getting more popular – but this helps a lot of newcomer bands to become bigger as well. Since the all-over acceptance grows, the acceptance for alternative rock goes with the flow.
Honestly, I don’t like to see my favourite metal band becoming a huge band either – but they’ve worked hard for it and surely deserve the success! Long story short, the Metal and Rock scene is having a renaissance in most of the countries again. Maybe Switzerland is still a little sleepy concerning this scene… but that might change soon as well.

Which song do you consider to be the best one you have ever written?
Dave - All our songs are “best songs”, hehe… no, I am kidding! Well, it’s a tough question. On the old album for me it has been “Falling Season” and on the new one it is “Burst” again – but I really couldn’t pick out just one.  

Name an album, person or event that has had a huge influence on your life … and why?
Dave - For me it’s definitely the Deftones: They brought me from my extreme-Metal-only time to more alternative music. Also The drummer Abe Cunningham has been a big influence for my playing: His way of trashing the drums real hard, but never losing the groove and the dynamics, has really fascinated me.
Also I adore A perfect circle: This kind of music has showed me how to connect your feelings to your playing and how you can underline a song’s details best with fills or licks. Another motivation for me has been the endorsement deals with Sabian, Tama and Vater. Having my small name between all those awesome drummers is really appreciated and I take it with big honour.

Which music do you listen to at home?
Dave - Mostly “real” played music: This goes from Death Metal until Classical music. I like to listen to all sorts of music which inspires me as a musician myself. For example I like bands such as the Deftones, A Perfect Circle (!), Nevermore, Killswitch Engage, Emperor & Zyklon, Borknagar and even José Gonzalés pleases me. It just needs to be real played music and not electronically! 

Vinyl has had a small comeback lately – do you still prefer “the old sound” or are you a CD/DVD kind of guy?
Dave - As a system engineer working with computers I’d say I am more a CD/DVD kind of guy. But also I can understand people still loving the old fashioned Vinyl plates. Vinyl sound lives and is uncompressed compared to CD-quality. But then again CDs are more portable and everybody can burn them on their own – not many people can do the same with Vinyl plates. Also if you take a hi-fi kick ass production and would put it on vinyl – would it really sound better? I don’t think so - hi-fi sound needs a hi-fi media! But old records or new records being recorded traditionally surely sound special and warmer on vinyl.

I thank you very much for participating in this interview and sharing this information and your thoughts with us - these last lines are entirely for you. Any final words you would like to round off with?
Dave - Thanks to YOU for your time! All right people, if you have heard something bad about Pure Inc. then don’t believe the rumours ;-) If you want to get a real impression about us then check us out live or check for MP3’s, media files and much more! Thanks for your support!

Pure Inc. - A New Day's Dawn

Album available on AFM Records.

Click on the album cover to see more info on Pure Inc.