An excellent and very powerful metal
band from Umeň, Sweden.
Can you tell
our readers shortly about the
history of Persuader, how did it all
started out in 1997, just getting
together and playing for fun, trying to
create heavy music with strong melodies.
We rehearsed quite a lot, leading up to
the demo Visions and dreams which we
recorded at Garageland Studios. Actually
the same studio that we chose to mix The
fiction maze at. So we're sort of back
to where we started in a way.
Is there one
main songwriter in the band or how
have you divided the work with the
writing in Persuader?
usually me and Emil who write the main
parts of the music. We work seperately
and share ideas and basic recordings between us, adding to the other ones
parts until we have a skeleton of a
song. Then I sit down with Jens and
rudimentary lyrics and vocal lines to
see what works and not. Then it's off to
our rehearsal place/studio where we make
proper demo with harmonies, choirs, full
lyrics and so on. We've done it this way
for many years and it seems to work
How media has
responded to the new album so far?
good, the reviews have only just started to
pop up but they've all been positive which
feels great. We didn't know
what to expect really, being away for so
long. But it seems some people still
remember us, thankfully.
the long time gap (8 years) since
the last album ‘When Eden Burns"?
Our label Dockyard 1
went out of business and we kind of
lost momentum there. We had a few
new songs written but
motivation was lacking since this
was the third time the company
breakdown hit us. It happened after
'The Hunter', after
'Evolution Purgatory' and now again
after 'When Eden Burns'. Also, at
this point in time we had a lot
going on in our
everyday lives. Getting married,
starting families, having kids,
building houses...that sort of
things. So we had less
and less time to spend on the band,
getting all the members together for
a meeting was impossible for a long
A few years went by, us working
sporadically with the new material.
We didn't have a label or anything,
for a few years
we didn't even have a proper
rehearsal place, this of course
didn't help either. Finally when
things started to calm
down with the personal stuff we
could get things done.
like the opening song ‘One Lifetime’.
Can you tell us more about that song?
a good representation of the band I
think. Good rhythms, strong chorus and
the right amount of aggression. It's
one of the first tracks we finished for
the album. Emil came up with it but it
needed a refrain. I recorded
a suggestion and sent it to him, and the
basics where done. I think we changed
the verse, solo and break around a few
times but it was more of a straight
forward collaboration. The lyrics are
about life, the only one you have on
What do you do with it, do you use it in
the best possible way? And does it
matter if you believe in an afterlife or
title track ‘The Fiction Maze’ is also
one of my personal favourite tracks,
what can you tell us about that song?
An idea of
mine that I started
working on even before
'When Eden Burns'.
Finally got it right to
the point where
every one of us was
satisfied, probably my
favourite track of the
album. It starts out
with an acoustic intro
later on with full
force, I really like the
way it twists and turns
from soft to blast
beats. The verse in
was tricky to get right,
we changed it many times
during the years. Some
fun double bass in there
one of the top songs on ‘The
Fiction Maze’. Can you tell
us something specific about
the work with that track?
song, another one that's been
worked on for quite some time.
It ranges from Eye of the tiger
In flames, sort of. A future
live favourite for sure.
Lyrically it's based on the
Cthulhu mythos, the old ones
mankind to their favor. The next
two tracks Dagon rising and
Worlds collide follow the same
Are there any other
track/tracks that means
something extraordinary or mean
anything special for you?
think they all have their strengths and
flavors. The bonus track, Aftermath,
is another of my personal gems.
We had a hard time deciding which track
to pick for the Japanese release, me I
would have loved to include it on the
version, but... It has some really cool
drumming on it and wicked guitars. If
you have the opportunity, check it out.
PoM: How has the work
been with your new label Inner
They're big fans of us and have
shown a great deal of patience
waiting for us to make this album
way we want it to be. They also give
us deadlines and kick our butts if
we tend to get lazy, which is a good
thing, haha.. !
PoM: Are you still
living in Umeň? Has the support
to the metal music changed, now
then the town is the European
Capital of Culture in 2014?
Yup, we all
live in or around the city. I
haven't seen any changes so far
considering the Capital culture
deal. There are a lot
of debate about the costs of the
whole thing. Big money is being
spent on new flashy buildings that
has gone way over budget
before even opening. There's fear
that health care, school system and
culture organisations themselves
will take the
financial blow for this. Hopefully
there will be means left for the
music scene, we have for example a
really nice indoor festival
called House of metal that could use
the support. We'll see what happens.
PoM: How does the
future look for Persuader? Any live
shows booked so far?
working on it right now. We'll probably
first have some sort of release party here
in our hometown, then try to play as
much as we can in Sweden. We're also
trying to put together a European tour
after the summer. It depends a bit on how
is received, but it's looking good so far.
Which bands or
persons has been the biggest musical
inspiration for the band?
up, it was bands like Europe, Iron
Maiden and Uriah Heep for me. Later on it
was all death metal, groups like
Edge of Sanity, Death, Dissection and
Entombed. My all time hero would be
Devin Townsend, hearing 'Strapping Young
Lad' for the
first time just blew my mind to bits and
pieces. I'm a huge fan of his work and
buy all his stuff no matter what.
something about the cool artwork - who
made it and is it important for you
with a nice artwork?
is of course important, it sets the vibe
for the album, like a visual intro. This
time it was made by the talented
Felipe Machado Franco. He's known for his
work with bands like Gamma Ray, Blind
Guardian, Rhapsody etc. so we knew what he
capable of. For the cover we wanted to
incorporate the "Persuadagram" symbol with
a maze-like theme. We sent suggestions
and forth until we settled for this one
and I think it turned out really cool in
the end. For the inlay artwork we gave him
free hands to interpret the lyrics in his own way
and I must say he did an amazing job.
Thanks a lot for
your time and good luck. Do you have
any last words to our readers on
for your attention! If you like heavy music
with strong melodies, make sure you check
out The fiction maze, you won't be